US bp pulse EV
Charging Ecosystem
Transforming third-party charging hardware into a unified customer experience across pricing, payments, wayfinding, Plug & Charge, and multilingual support.
Client
bp pulse
Category
EV Charging Infrastructure
Services
Product Designer
Primary Platform
Alpitronic HYC300 / HYC400, Tritium PKM150
Team
Product, Engineering, Operations, Customer Experience, Global Design Leadership
Years
2024 - 2026
Driving measurable impact
From better experiences to real business outcomes, our work created meaninful impact across the bp pulse network.
Improvement in
Successful Charging Ratio
Based on year-over-year performance across the bp pulse network.
+7%
Improvement
91%
2024
94%
2025
2026
End-to-end. Journey Standards
Shared documentation used across products, Engineering, Operations, and Customer Experience.
Multilingual Experiences
English & Spanish support across chargers.
EN
English
ES
Español
2
Charging Platforms
Nationwide Deployment
Delivering a consistent, reliable charging experience across the U.S
100+ Charging Locations
Thousands of Charging Sessions supported
Thousand of drivers served daily
Continual Experience Improvements
The Opportunity
The public charging experience is often a driver's first interaction with an EV charging network.
As bp pulse continued investing in Alpitronic and Tritium charging infrastructure, we identified an opportunity to improve clarity, consistency, and trust throughout the charging journey.
My Role
I led the design and customization of customer-facing charging experiences across Alpitronic chargers while supporting implementations across Tritium and adjacent ecosystem touchpoints.
My work included:
Product Evolution Timeline
What started as a pricing initiative evolved into a multi-year effort spanning customer experience, physical infrastructure, and future charging technologies.
Research & Context
Before improving the experience, we needed to understand how customers actually interacted with bp pulse chargers in the real world.
I conducted field research across bp pulse charging locations in Chicago, repeatedly testing charging sessions across both Alpitronic and Tritium platforms.
This research included:
App payments
Credit & debit card payments
Session initiation
Payment terminal interactions
Receipt generation
Customer support experiences
The findings helped establish a shared understanding of the charging journey across Product, Engineering, Operations, and Customer Experience teams.
Leather Ear Cushions
Soft, breathable, and made for all-day comfort.
Leather Ear Cushions
Soft, breathable, and made for all-day comfort.
Leather Ear Cushions
Soft, breathable, and made for all-day comfort.
Pricing First
Charging rates vary across locations, utility providers, and charging programs, making transparency critical to the customer experience.
To address this, I designed a scalable pricing framework capable of supporting site-specific pricing, utility requirements.
Charging rates vary across locations, utility providers, and charging programs, making transparency critical to the customer experience.
To address this, I designed a scalable pricing framework capable of supporting site-specific pricing, utility requirements.
Design Evolution
As customer needs evolved, the charging experience expanded beyond pricing into a broader ecosystem of onboarding, education, promotions, and future charging technologies.
Problem
As bp pulse expanded its EV charging network, customer feedback revealed recurring confusion around pricing, payments, and charging instructions. What began as a pricing transparency initiative evolved into a broader effort to create a unified charging ecosystem across hardware, software, and physical touchpoints.
Goal
Transform a collection of third-party charging experiences into a unified bp pulse ecosystem.
(Project)
